Claim to fame: Long lashes not in your genes? Our revolutionary new scientifically-engineered mascara is packed with proteins and amino acids that bind to lashes for genetic defying length and strength. The unique double helix brush grabs each lash, no matter how small, for the ultimate fanned out effect. Dramatic jet black shade intensifies and defines. Defy genetics with Lash DNA Mascara.
Revolutionary Double Helix Brush:
- Specially-engineered design dramatically lengthens, separates & defines each lash
- Delivers intense, jet black lashes in just one coat
- Lashes instantly look bigger, bolder, longer & more defined
- Sweeps lashes up & out for a gorgeous, doe-eyed effect Ingredients: Water, Beeswax, C18-36 Acid Triglyceride, Alcohol Denat., VP/VA Copolymer, Glyceryl Stearate, Carnauba Wax, Polyisobutene, Stearic Acid, Isododecane, Glycerin, Silica, Ethyl Trisiloxane, Triethanolamine, Phenoxyethanol, Caprylyl Glycol, Disodium Cetyl Phenyl Ether Disulfonate, Myristic Acid, Xanthan Gum, Isostearic Acid, Ethylene Brassylate, Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer, Isohexadecane, Caprylohydroxamic Acid, Acrylates/Octylacrylamide Copolymer, Sweet Almond Oil, Trisodium EDTA, PVP, Ethoxydiglycol, Polysorbate 60, Hydrolyzed Corn Protein, Diglycerin, Panthenol, Black 2
Pros:Jet black colour. Encourages lash growth.
Cons: Hard to apply. Brush is awkward.
The bottom line: This is my least favourite product from Smashbox. Love the idea behind it but the brush is just so damn awkward to use.
Price: $22CDN
Rating: 3/5
I hated this brush when I first got it (included in a Glam Box) but now that I am used to it I really like it. The Hyperlash is still my favorite but sometimes I want thicker looking lashes and this is what I need.
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