New.to.BeautY...pRoDuCts.FroM.SmAshBox.

I just wanted to share some new products to Smashbox. I know these have already been launched in the States, however I wanted to share a little more detail about them and how awesome they are. 

Lash Revival - treatment and conditioner

Claim to fame: This is a double ended product is meant to give noticeably longer and more lush lashes. On one end you have the treatment in a liquid liner style applicator, which you run along your lash line. And on the other end you have the lash conditioner in a mascara style applicator. This bad boy promises in just 8 weeks, length, fullness and thickness. It contains a complex called symPeptide, which stimulates the lashes without the irritation. Some results done by a independent consumer study:

After 8 weeks*:• 95% of subjects saw an increase in lash length

• 93% saw softer lashes

• 92% saw an increase in lash fullness & thickness

• 90% saw an overall improvement in their lashes

Ingredients: Treatment: Water, Glycerin, Butylene Glycol, Myristoyl Pentapeptide-17, PPG-26-Buteth-26, PEG-40 Hydrogenated Castor Oil, Apiqenin, Oleanolic Acid, Biotinoyl Tripeptide-1, Sodium DNA, Potassium Glutathione Isomerized Linoleate, Biotin, Panthenol, Cellulose Gum, Chlorphenesin, Phenoxyethanol, Sodium Benzoate, Potassium Sorbate, Sodium Citrate. Conditioner: Water, Glycerin, Methacrylic Acid/Sodium Acrylamidomethyl Propane Sulfonate Copolymer, Pentylene Glycol, Hydrolyzed Actin, Sodium Hyaluronate, Glyceryl Polyacrylate, Hydrolyzed Glycosaminoglycans, Fucus Vesiculosus Extract, Hexandiol, Capyrlyl Glycol, Bis-PEG-15 Methyl Ether Dimethicone, Panthenol

Price: $34.00USD

Photo Finish Luminizing Foundation Primer

Claim to fame: Think of the classic primer, yet it creates a beautiful luminous glow to the skin. Like the other primers, it contains Vitamins A, C and E, grape seed extract and green tea for antioxidant protection. Oil and Paraben free.

Price: $38USD

Step by step contour kit

Claim to fame:The perfect kit for creating more defined cheek, a more sculpted jawline or to just cheat on what genetics gave you. It contains the perfect contour, bronze and highlight. It also contains an easy to follow guide and a free contour brush!  

Watch the video!

Ingredients: CONTOUR: Talc, Polyethylene, Phenyl Trimethicone, Nylon-12, PTFE, Caprylyl Glycol, Phenoxyethanol, Isopentyldiol. May contain: Titanium Dioxide, Iron Oxides BRONZE: Talc, Zinc Stearate, Nylon-12, Lauryl Lysine, Ethylhexyl Palmitate, Dimethicone, Moringo Pterygosperma (Moringa) Seed Oil, Silica, Boron Nitride, Caprylyl Glycol, Phenoxyethanol, Isopentyldiol. May contain: Titanium Dioxide, Iron Oxides HIGHLIGHT: Talc, Zinc Stearate, Boron Nitride, Ethylhexyl Palmitate, Mineral Oil, Dimethicone, Nylon-12, Panthenol, Caprylyl Glycol, Phenoxyethanol, Isopentyldiol. May contain: Mica, Titanium Dioxide, Iron Oxides

Price: $45.00 USD

MasCarA.iS.GoD....HoW.to.ChooSe.ThE.Right.MasCarA.

Playing up your eyes can be easier than you think. It can be overwhelming sometimes to walk into any makeup store and not know which mascara to get. Which mascara is the best? There are so many to choose from. I'd like to make things a little clearer. Mascara is a personal choice. Whether you want volume or length or what about both. It can be confusing sometimes and with new formulas arriving in stores it seems every other week! So I ask you the question: 

What is more important: the brush or the paint formula?

Of course the formula makes a difference but the wand/brush in the tube makes all the difference in the result. 

If you want:

Thick voluminous lashes: Choose a larger thick brush. They will make you look like you have more lashes. Try: Dior Show or Lancome Hypnose Drama($31CDN each) or Smashbox Bionic($22CDN) or try budget-friendly Cover girl lash blast($9.99CDN)

Long lengthy lashes: Choose a thinner longer brush. They will make your lashes long. Try: Smashbox Hyper lash($24CDN) or Clarins Wonder Length($29CDN) or budget-friendly Cover girl Lash blast length

Defined/separated lashes: Choose a comb brush or a brush with bristles that are far apart. Try: Lancome Definicils($31CDN) or Smashbox Hyper lash($24CDN) or Clinique High lengths($22CDN) or budget friendly Maybelline Define-A-Lash($9.99CDN)

Natural looking lashes: Choose a medium sized brush. Try: Dior show unlimited or budget friendly Maybelline Great lash($9.99CDN) or L'oreal Voluminous in Natural

Curled lashes: Choose a brush that is curved. Using the brush with the curve pointing down and starting at the base of the lashes will help curl even the straightest lashes. Try: Clinique High Impact Curling($22CDN) or budget friendly L'oreal Lash out with curled brush($11.99CDN)

Choosing a formula of mascara that contains rayon or nylon fibers can lengthen lashes. Other ingredients can include water, wax thickeners(usually more in volumizing mascaras), film formers and preservatives. I usually recommend to choose a mascara from Smashbox only because I know that they are tested safe around the eyes and do not contain coal or tar. 

Did you know?

*Egg whites are often used in coloured mascara.

*The word "Mascara" comes from the italian word maschera which means "mask".

*Early mascara was made from coal dust and mixed with petroleum jelly (vaseline).

*The first mascara product was made by Eugene Rimmel in the 19th century. The word "rimmel" or "rimel" meaning "mascara" in several languages(portuguese, turkish, romanian, italian, and persian.)

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