Introduction and company history
Fusion Beauty was created by Randi Shinder(founder and CEO of Fusion Beauty) after many years in the beauty industry. Previous to launching Fusion Beauty in 2005 she launched The Clean fragrance line and other successful beauty brands like Dessert Treats(with Jessica Simpson) and Scentology(a perfume line that promotes positive effects on mood and behaviour).
Her goal with launching Fusion Beauty was to develop products that were high performance and with breakthrough beauty technologies that could be compared to in office procedures like injectables(ex. Botox). With this in mind she launched the first product to Fusion Beauty: Lipfusion Micro-injected collagen lip plump, which resulted with Lipfusion becoming the best selling product at Sephora
Company today and What the brand has to offer
"Since launching in January, 2005 with the flagship clear Micro-Injected Collagen™ Lip Plump, LipFusion has since expanded its lip plumping line with the first-ever Micro-Injected Collagen™ Lip Plumping Pencil in a variety of colors, Micro-Injected Collagen™ Color Shines and the recently launched LipFusion XL™ - 2X Micro-Injected Collagen + HA Advanced Lip Plumping Therapy. An advanced nighttime treatment, LipFusion XL combines two of the most effective injectables available in one powerful Topical-Injectable™ for maximum plumping and long-term fullness.
Fusion Beauty introduced its breakthrough Topical-Injectable™ alternative to doctor-administered anti-wrinkle injections with LiftFusion® Face Lift in March, 2006. This technologically advanced cosmetic formula delivers visible results without the discomfort, side effects and unnatural loss of facial expressiveness associated with many syringe-administered anti-wrinkle products.
Always innovating, Fusion Beauty has gone on to introduce GlowFusion, LashFusion and SkinFusion. From perfecting your glow and complexion to protecting and plumping your lashes, Fusion Beauty continues to re-design the landscape of the cosmetics industry.
Fusion Beauty will continue to apply its patented formulations and knowledge to provide safe and effective results comparable to today’s popular injectables – minus the injection." (www.fusionbeauty.com)
Fusion Beauty has also recently signed Kim Kardashian as the new face of Lipfusion, IllumiFill Line Filling Luminzer and lip plumpers.
Exclusive Behind-the-Scenes Footage of Kim Kardashian (FusionBeauty.com)
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