KnoW.to.LoVe.-BraNd.SpotLight. - MaybeLLine.

Maybe she's born with it. Maybe it's Maybelline.

Introduction and company history

Who would have known that a company name would come from the name Maybel and Vaseline?! We all know Maybelline is a wallet friendly drugstore brand that has been trusted for years. But do we know how it all came to be? The company was founded by  a New York chemist named Thomas L. Williams in 1915. The story actually started however two years before then(1913), when Thomas' sister named Maybel fell in love with a man who loved someone else. The woman wanted her man so she did what she could with what she had. So she took vaseline(petroleum jelly) and applied it to her lashes and her brows. Thomas came into the picture when he decided to add carbon dust to the vaseline to darken the lashes and brows, thus making them more dramatic. Of course it worked! Maybel got her man and Thomas took it from there..creating a global industry giant. The line started out with the name "Lash-Brow-Ine". But with the awkward name it didn't go anywhere. So Thomas renamed it Maybelline, a combination of Maybel and Vaseline.

In 1917, Thomas introduced Maybelline Cake mascara, which was the first that was made for everyday use. It was first only available by mail order, however woman were asking for it in drugstores. The popularity grew. From there the signature red eyebrow pencil came, then with coloured eyeshadows and matching eyeliners. This lead to the fashion trend of dramatic makeup for the flapper of the time. Maybelline increased its sales by being the first cosmetic company to advertise on the radio. It then released a special 10 cent package of Cake mascara for retail sale. (OMG! if mascara were 10cents now.....could you imagine!?!?)

The company went through many moves over the years to follow: 1967; Plough Inc bought Maybelline(factory moved from Chicago to Memphis. In 1975, the company moved the factory to Little Rock, Arkansas, where it still is today. In 1996 L'oreal acquired Maybelline in its portfolio. In 2004, Maybelline officially became Maybelline New York. This meant that Maybelline became a cool, unique and captivating representation of New York. 

Company today

Maybelline is the number one cosmetics brand globally; available in over 90 countries all over the world. It is found in almost every drugstore, discount store, supermarket and cosmetics specialty stores. The brand also has a sleek image brought by their spokes models: Adriana Lima, Josie Maran and Tomiko Fraser. These models portray Maybelline New York's image as modern and approachable. While technology continues to be the backbone for the brand.

What the company has to offer

Maybelline has a variety of products from skincare and beauty. It offers a variety of foundations, concealers, powder, blush and bronzer to eyeshadows, liners, mascaras, brow pencils, lipsticks and glosses to long wearing lip wear to makeup remover.

Check out Maybelline to get more info. 

Check out their Makeup tips