The product: Benefit creaseless cream eyeshadow/liner
Claim to fame: Creaseless and smudge proof formula in a cream. Build able colour. Winner of 2008 Self Healthy beauty award for best eye shadow, star beauty awards for best eye shadow and real simple: beauty & the best top 20 beauty buys for best eye shadow.
Ingredients: cyclopentasiloxane, isododecane, polyethylene, polymethylmethacrylate, dimethicoe, disteardimonium hectorite, propylene carnonate, [+/-: titanium dioxide (CI 77891), tin oxide, iron oxides (CI 77491, CI 77492, CI 77499), carmine (CI 75470), bismuth oxychloride (CI 77163)].
Pros: Does not crease all day. Nice texture.
Cons: Maybe in more colours would be nice.
The bottom line: Great alternative to shadows. easier to apply.