The product: Smashbox Bionic mascara
Claim to fame: The first ionic mascara for longer,stronger and more voluminous superpower lashes! Specially engineered no clump brush. Long wearing and water resistant. Jet black colour. The primary ingredient in BIONIC is a chain molecule with a positive charge. The friction caused by sweeping the mascara brush across lashes causes a negative charge. Since opposites attract, the positively charged formula adheres to the negatively charged lashes for a dramatic effect that lasts all day.
Ingredients: Water, Beeswax, Acrylates Copolymer, Copernicia Cerifera Wax, Sucrose Polystearate, Stearic Acid, Polyvinylalchohol, Arginine, Butylene Glycol, Behenyl Alcohol, Aloe Barbadensis Leaf Juice, Hydrolyzed Wheat Protein, Hydroxyethylcellulose, Disodium EDTA, Sodium Dehydroacetate, Cellulose, Silk Powder, Sorbitan Sesquioleate, Polysorbate 80, Polyquaternium-10, Panthenol, Squalene, Caprylyl Glycol, Isopentyldiol, Phenoxyethanol. May contain: Mica, Iron Oxides, Titanium Dioxide, Black 2
Pros: Adds great volume to thin lashes. Builds quickly. Contains no coal or tar. Does not clump.
Cons: Since it is water resistant, I find the formulation can dry quickly.
The bottom line: Great priced mascara. My favourite one from Smashbox.